Our Story
Our Story
GoodOnU.ca is a Canadian, disability-led social enterprise creating disability advocacy apparel and accessible tools designed by and for people with disabilities.
We proudly partner with MakeGood to help Canadians access practical assistive devices, including the Palm Pen Holder, Ball Holder, and Mouse Pen. These tools support people with limited hand mobility, fine motor challenges, and other disabilities to write, draw, and use technology more independently. Our assistive devices are offered on a cost-recovery basis to prioritize access over profit.
Alongside assistive tools, GoodOnU.ca designs and sells disability-positive apparel and gifts—including tees, hoodies, stickers, and keychains—that raise awareness, encourage self-expression, and support disability pride, AAC communication, accessibility awareness, and Red Shirt Day.
We are committed to bringing GoodOnU.ca into community spaces across Ontario, beginning with the York South Family Network National AccessAbility Week Market, and participating in multiple inclusive markets throughout 2026.
Our Mission and Values
GoodOnU.ca is a social enterprise created to advance access, equity, and inclusion through ethical business practices.
A portion of every sale supports disability-focused organizations and helps create paid opportunities for youth with disabilities, including disabled artists and self-advocates. We believe that attitudes that exclude are as much of a barrier as stairs, where ramps should be.
Our original designs and collaborations:
- Raise awareness of disability and accessibility
- Amplify self-advocate voices
- Create everyday opportunities for advocacy
- Promote a world where participation is possible for all
Every purchase supports a future where communication, whether by speech, hand, eyes, or device, is respected and valued.
How It Started
GoodOnU.ca was founded by Sherry Caldwell and her daughter, Ashley Caldwell, a mother-daughter team with lived experience of disability and long-standing advocacy leadership. In 2017, they co-founded the Ontario Disability Coalition, organizing press conferences, public education campaigns, and peer support initiatives to address systemic barriers faced by people with disabilities.
Ashley is a wheelchair and walker user, an AAC (augmentative and alternative communication) user, a self-advocate, and an artist whose work appears across GoodOnU.ca designs. Sherry is a disability advocate and public speaker focused on removing barriers and advancing non-disabling communities.
GoodOnU.ca represents the evolution of this advocacy work into a sustainable, disability-led marketplace that combines advocacy, access, and ethical commerce.
Sherry & Ashley Caldwell
FAQ
Is GoodOnU.ca a disability-led business?
Yes. GoodOnU.ca is a Canadian, disability-led social enterprise founded by a mother-daughter team with lived experience of disability. Ashley Caldwell is a disabled artist, AAC user, and co-founder whose voice and artwork shape our designs and values. Our business is rooted in disability advocacy, access, and inclusion—not performative branding.
Are your assistive writing devices available in Canada?
Yes. Our assistive writing and access devices are available to Canadians through GoodOnU.ca. We partner with MakeGood to ensure practical, well-designed tools—such as pen holders and phone cuffs—are accessible to people in Canada without the barriers of international ordering or excessive cost.
Who designs GoodOnU.ca products?
GoodOnU.ca products are designed through disability-led and disability-informed collaboration. Apparel designs feature original artwork by disabled artists, including Ashley Caldwell, and reflect lived experience with disability, AAC communication, and accessibility. Our assistive devices are thoughtfully designed by MakeGood, with a focus on usability, dignity, and independence.
Are your assistive devices sold for profit?
No. Assistive devices sold through GoodOnU.ca are offered on a cost-recovery basis. This means pricing is set to cover production, shipping, and handling only—not to generate profit. Our goal is access first: ensuring Canadians who need assistive tools can obtain them affordably and without exploitation.